In case it’s not clear: Instagram is very, very popular. 1.22 billion people use Instagram each month You probably already assumed that most of your Insta audience was experiencing your content through their phones, so please, kick back and enjoy this statistic that proves just that. Only TikTok beat out Instagram in downloads in Fall 2021 - pretty impressive, given that the app has been around for 12 years. Instagram is the second most-downloaded app in the world What does this mean for marketers? You’re likely reaching the same people across different platforms, so try not to repeat yourself to make sure your content is unique and engaging, wherever your followers are encountering it. 83% of Instagram users, for example, also use Facebook, while 55% are also on Twitter. The likelihood that an Instagram user also has an account on another social platform is 99.99%. Just 0.1% of Instagram users only use Instagram At this point, it’s beating out TikTok, Twitter, Pinterest and Snapchat, so if you’re looking for the most bang for your buck in terms of audience reach, Instagram may be a stronger option. Only Facebook, Youtube and WhatsApp beat out Instagram in terms of daily active global users, but Instagram clocks in an impressive 1.5 billion. Instagram is the 4th most-used social platform (Weird fact: the number one Google search query is “google.” We don’t understand, either.) 4. What’s easier than typing “” into your browser? Letting Google take you there.įacebook, Youtube and “weather” all beat out Instagram, but considering that Insta is primarily accessed through the app, this is an impressive showing and more proof that your audience might be viewing your content through a browser - whether a mobile one or via their computer.
Instagram is the 9th most-Googled search term Importantly, while most users login through the mobile app, this stat is a good reminder that people may be viewing your posts on their desktops or laptops, too: make sure those images are looking good at any scale. Instagram is the 7th most visited website in the worldĪccording to Semrush, based on total website traffic, Instagram is one of the world’s top 10 most-visited websites globally, with 2.9 billion total visits per month. Make sure you’re up to date on the latest Instagram trends and features as it ventures deeper into its second decade of existence.
Of course, the platform has evolved considerably ( hello, Reels!) since it first launched back in October 2010 with a filtered pic of the founder’s dog, and will continue to do so. Instagram is practically a teenager at this point (at the very least, a lovably moody tween) so if your marketing team is still considering the platform to be a flash in the pan, we’ve got news for you: your girl isn’t going anywhere. Instagram is celebrating its 12th birthday in 2022
"Instagram is going from a place to share highlights to a place where you can share all of the moments of your day in a pressure-free space," Instagram's head of product Kevin Weil said in an interview last month.Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Instagram recently incorporated ephemeral sharing into its messaging service "Direct." Last month, Instagram made it possible for users to send disappearing photos and videos in group and private "Direct" threads, while keeping traditional direct messaging the same. Direct reached 300 million monthly active users last month, up from 80 million users last year. (By comparison, Snapchat reportedly has 300 million daily active users.) Instagram's feature has 100 million daily active users. This summer, Instagram launched a clone of Snapchat's core "Stories" feature, which allows users to post chains of photo and video clips with illustrations and filters. users. Live video disappears in the app immediately after a live stream ends, which has helped encourage users to experiment with the tool. Last month, it launched live video for the first time and this week, extended the tool to all U.S. Instagram has also been steadily rolling out updates to promote more frequent, spontaneous sharing within the app.
0 kommentar(er)
